Full-lifecycle Data AnalysisDrive Growth Decisions
From user acquisition to paid retention, analyze all behaviors with ROI tracking, LTV prediction, and funnel analysis to empower every growth decision with data.
Full-funnel ROI Tracking for Clear Value Visibility
Track conversion data across the entire funnel—from click, activation, registration to payment. Calculate multi-dimensional ROI to accurately measure the true value of each channel and campaign.
Multi-dimensional ROI Calculation
Calculate ROI across dimensions: channel, campaign, creative, and asset
Long-term ROI Tracking
Supports long-term ROI analysis (e.g., 7-day, 30-day, 180-day)
Custom Target Event
Supports multiple conversion goals such as paid, retention, and active users
LTV Analysis: Gain Insights into Long-Term User Value
Analyze and predict user lifetime value to differentiate user quality across channels, optimize ad spend strategies, and allocate budget toward high-value users.
LTV Prediction Model
Predict long-term user value based on early behaviors
Cohort Analysis
Compare cohorts by channel, region, behavior, and other dimensions
Retention Analysis
Multi-dimensional retention analysis for Day 1 / Day 7 / Day 30
Funnel Analysis: Optimize Conversion Paths
Custom conversion funnels with clear step-by-step conversion rates, quick identification of drop-off points, targeted optimization, and improved overall conversion efficiency.
Custom Funnel
Drag-and-drop funnel configuration with any event combination
Multi-dimensional Comparison
Funnel comparison analysis across different channels, versions, and user segments
User Path Analysis
Reconstruct user behavior paths to identify key touchpoints
Comprehensive capabilities to meet diverse business needs
User Segmentation
Flexible user segmentation for precise operational targeting
Data Dashboard
Visual data dashboard for clear visibility into campaign performance
Unified Permission Management
Role-based tiered authorization, audit trails for key actions, and clearer team collaboration boundaries
Intelligent Alerts
AI-powered anomaly detection with automatic alerts for data fluctuations